NJ Lottery needed a Pick Me Up & we delivered sales

I remain extremely proud to have collaborated with the team that increased New Jersey Lottery sales 5% in the first year Brushfire handled the account, five years later, sales had increased by $271 million.

We designed the NJ Lottery website with a focus on providing two main pieces of content, the winning numbers and jackpots (what got them there) as well as engaging content (that kept them there). That also included the NJ Lottery’s first iOS and Android app!

The Pick 3/4 “Pick Me Up” Campaign was one of many TV spots that I’ve worked on that was a part of that success. This was a one-day shoot, whose careful planning lead to the efficient use of time, that lead to creating four tv spots for a single shoot.