With the right strategy and flawless execution, even in today’s struggling economy, smart marketing can pay major dividends.
As a member of the Brushfire creative team, I helped create comprehensive marketing campaign for the New Jersey Division of Taxation’s 2009 Tax Amnesty Program. This program yielded an incredible return on investment of nearly 330%. Our campaign for Tax Amnesty combined an intelligent communications strategy, motivating creative messaging and ubiquitous yet targeted media coverage. We tapped into key behavioral motivators to convey a highly compelling message that got individual taxpayers, small businesses and corporations alike to take action.