Getting the word out about the “FRUCHEWY” flavors of both Mike and Ike Original Fruits and Mega-Mix meant bringing the message about the BIG flavors out to the consumer with fun impactful graphics.
I remain extremely proud to have collaborated with the team that increased New Jersey Lottery sales 5% in the first year Brushfire handled the account, five years later, sales had increased by $271 million.
We designed the NJ Lottery website with a focus on providing two main pieces of content, the winning numbers and jackpots (what got them there) as well as engaging content (that kept them there). That also included the NJ Lottery’s first iOS and Android app!
The Pick 3/4 “Pick Me Up” Campaign was one of many TV spots that I’ve worked on that was a part of that success. This was a one-day shoot, whose careful planning lead to the efficient use of time, that lead to creating four tv spots for a single shoot.
With the right strategy and flawless execution, even in today’s struggling economy, smart marketing can pay major dividends.
As a member of the Brushfire creative team, I helped create comprehensive marketing campaign for the New Jersey Division of Taxation’s 2009 Tax Amnesty Program. This program yielded an incredible return on investment of nearly 330%. Our campaign for Tax Amnesty combined an intelligent communications strategy, motivating creative messaging and ubiquitous yet targeted media coverage. We tapped into key behavioral motivators to convey a highly compelling message that got individual taxpayers, small businesses and corporations alike to take action.